Thaisaiyi Opati is currently the Head of Department Riara School of Business He holds a Bachelor Degree in Business Administration (Marketing) from Maseno University, an MBA from University Teknologi Mara- Malaysia and is currently pursuing PHD in Marketing at St. Paul’s University. He has taught Riara University and Jomo Kenyatta University of Agriculture and Technology. He has consulted for United Nation Volunteer Association and Global Village Publishers as a business writer. He has contributed widely in the Business Daily, The Marketing Society of Kenya “sokoni” Magazine and Diplomat East Africa and the African Executive. He has published two books “Personal branding – King Solomon way in (2012) and The Terrorist in the Boardroom 2016. He is a commonwealth scholar, a member of the Charted Institute of Marketers (UK). He is also a member and serves as the election board member of Academy of International Business AIB (sub-Sahara Chapter). His interest is in Branding strategy and international Marketing.